By Trey Latham - September 7, 2012
As a dealer, one of the most important things you can keep track of how your customers arrive at your lot. Knowing what advertising works, what doesn’t and how much it costs you can have a great impact on your bottom line. Wouldn’t it be nice to track expense and advertising media so you can quickly identify trends to better plan where to spend your advertising dollars?
There are a variety of ways to track what draws customers to your lot. A well trained salesman will gather this information during the qualification and discovery phase of the sale, asking what brought them in and how they heard about you. While the information helps the salesman in his process, getting it recorded so you can track is a little more difficult.
At Deal Pack, we offer the ability to customize your advertising media and force your salespeople to select one when they are working a deal. This, in turn, allows managers and owners to run different advertising reports to see what is working and what isn’t. When you compare the credit applications and sales to the form of advertisement and the expenses associated with it, you will really be able to tell how much it costs to get a customer to your lot. You can use this information to spend your advertising budget more effectively, increasing your ROI and bottom line.
ABCoA is a Software-as-a-Service company dedicated to the subprime industry. Our cloud-native ecosystem handles every part of business operations - improving productivity, security and accuracy, while consolidating vendors and reducing costs.
Since 1983, ABCoA has helped buy here pay here used car dealerships and subprime finance companies eliminate duplication, remain compliant, and achieve success with complete, customer-driven software and dependable support. Customers properly using Deal Pack have never lost an IRS audit.
Recently awarded Top Online Accounting Software for Deal Pack, ABCoA continuously elevates the standard for software in the subprime industry and helps customers grow through our commitment to quality, innovation, and service. Headquartered in Jacksonville, Florida with employees across four states, we remain family-owned and operated.
To learn more about ABCoA, visit www.abcoa.com.
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